Selected work

Case studies

brandingtone of voicecreative strategycampaigns & collateral

The only climate-positive chocolate available and choice of top chefs around the world.

The ask

Balance regenerative practices with product rarity and quality, without being scold-y or overly complicated. Copy is smart, a bit witty, and tells it like it is.

Selected pieces — Original Beans

Original Beans campaign: Know Your Beans

Original Beans: Every chocolate has a story to tell

Original Beans: It all starts with a single bean

Original Beans company page: Speak What’s True. Eat What’s Pure. Preserve What’s Rare.

“All the principles of regeneration—affirming life, understanding the eco-system, rooting in reality, applying craft, growing rich soil, recycling nutrients—holds true for content. That's why there's such synergy between our work and Becky, Ink.”
Philipp KauffmannFounder, Original Beans

content strategycreative strategybrand strategy & copy

An established tech company pivoting from B2C to B2B, continuing on a tradition of helping people find their way in the world.

The ask

Engage employees, investors, press and customers around new direction of company and rebrand, while honoring TomTom's B2C roots. I designed a modular content strategy built around an evergreen documentary film, which fed social, articles, paid and email for 18+ months, all produced in house. Stock price hit a year high after launch. In addition to the documentary (clip below), the launch relied on bold copy owning the company's claims in mapping, automotive, and traffic, highlighted below.

Selected pieces — TomTom

TomTom Maps Platform launch post: building the world’s smartest maps

TomTom: If it’s on the road, it’s on our map — TomTom SD Map, the original digital map since 1991

TomTom: Changing the way we drive, again — combined digital cockpit copy

TomTom traffic copy: The industry’s best traffic. Full Stop.

“Becky built TomTom's first content team of writers, producers, and storytellers. Her creative and distinct tone of voice in B2B lead to several award-winning campaigns, as well as the successful launch of a rebrand.”
Kaären DavoliVP of Marketing, TomTom

negotiagent

namingbrandingtone of voicecreative strategycampaigns & collateral

The first AI contract negotiation agent, breaking through in a crowded legal tech market.

The ask

Simple language and direct explanations, focused on the real problems the tech solves — no overused B2B buzzwords or hype. negotiagent may be cutting edge, future proof and innovative, but you won't hear the brand tell it, only show it. The copy is designed to fit in with a skeptical, jaded, conservative legal audience, while standing out.

Selected pieces — negotiagent

negotiagent naming rationale: It’s in the name

negotiagent: What do you call the first AI contract negotiation agent?

negotiagent: Reliably manage redlines, quickly meet deadlines

“Becky is one of the best thinkers and writers in the business. She handles all of our branding and content creation—naming, tagline, website, videos, marketing collateral—helping us stand out, while fitting in.”
Dennis ManningFounder, negotiagent

Axiom for Men

brandingtone of voicecreative strategycampaigns & collateral

A gay-owned men's skincare startup, donating 5% of every purchase to an LGBTQ+ charity.

The ask

Marry product messaging with cause marketing, using a mix of poignancy and humor to show the audience we see them and speak their language.

Selected pieces — Axiom for Men

Axiom for Men ad: Being an ally is good for your skin

Axiom for Men ad: We never test on animals. Unless you count the otters who use our stuff.

“You are a genius! You capture exactly what I want to say, making it better and right on brand. And you're so much fun to work with.”
Mike WaxmanFounder, Axiom for Men

Drinking our own ink

Becky, Ink. promotional ads

Becky, Ink. ad reading Take your messaging on a quill ride.

Becky, Ink. ad reading The mightier borg.

Becky, Ink. ad reading Challenge the status, bro.

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